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Read Every Day (RED) is a children’s bookstore in Trinidad and Tobago. RED Children’s Bookstore aims to inspire parents and children to “Read Every Day” through expanding the variety of rich, creative, age-appropriate and culturally diverse books available to children in Trinidad and Tobago.

Our mission is to support parents and caregivers through the process of developing a love of reading among their children, while making it more convenient and enjoyable through online shopping and guided reading programmes. There is a book out there for every child to enjoy and master. Parents are critical to this process of developing strong readers in Trinidad and Tobago, as many persons themselves are not readers.

We wish to inspire all parents, no matter their budget, to turn off the televisions or tablets and enjoy a good book with their child every day. We would like parents to see the value of investing in their children’s education upfront and to develop healthy reading habits. Parents will be supported with the love and advice needed to reduce the dependency on games and digital technology to keep children entertained.

Reading increases children’s vocabulary, creativity, concentration and understanding of the world. Reading is one of the most valuable skills any person can develop and it must begin at home. At RED Children’s Bookstore, we target children from within the womb to 12 years old. Through our book club and gift registry services, we also aim to increase the ease in gifting books to children rather than toys.